In its 9th annual report, ‘Pinterest Predicts’ reveals the megatrends of the year. So, what are the trends for this year? Follow the guideS* ⤵️
Today, users visit Pinterest for its vast array of visual and artistic references, to plan a future. In 2022, there were 2.8 million Pinterest users in France. Here at Signature, we’re part of this community! We monitor trends, spark our creativity by exploring new colours and materials. Among our interests? →Closely following retail innovations and consumer evolutions.
Key Trends to Watch
Creatotherapy
In recent years, talking about mental health has become more normalised, with people seeking alternatives to traditional therapy based on communicating. Art therapy, music therapy, and artistic journaling are more and more popular amongst Millennials and Gen Z.
Here at Signature, we also cherish the art of words and love our pens Hey Pilot, Dupont, Posca, Caran d’Ache!
→ The most searched terms in this theme are: “art therapy journal” (+3755%), “writing therapy” (+1840%), and “journal therapy ideas” (+220%).
Bicolore Be Cooler
Do you have two favourite colours? Don’t choose just one. In 2023, Millennials and Gen Z are opting for bicolored hair. For Pinterest users, wearing unusual colours is a way to express personality and break free from constraints. Long live pink !
→ The most searched terms this year are: “pink and lavender hair” (+345%) – Liza, our artistic director, has tried and approved , “brown to pink balayage” (+280%), and “black and blue braids” (+215%).
Hipstoric
The home decor trend is about combining vintage finds with contemporary accessories. Dreaming of unique decor, Gen X and Baby Boomers reject mass production and reinterpret vintage pieces. The result? Antiques have never been so chic.
Our Lifestyle branch is always here to support this blend of nostalgia with current urban culture. Address this trend in your content strategy.
And what if 2023 was hipstoric? We are starting with our dear clients: HH, Mobalpa, Sits, XOOON, Antecimes, Pamplone!
→ The most searched terms on the platform are: “eclectic vintage interior decor” (+850%), “mixing old and modern furniture” (+530%), and “maximalist vintage decor” (+350%).
Style Actually
The 2000s fashion has been en vogue for a while. Users are no longer just looking for a style; they want to embody that “main character energy” that defined the era.
In 2023, Millennials and Gen Z will go all out, inspired by 2000s rom-coms (which we love ). Slip dresses, bustiers, and cargo pants: get ready for a vibrant pop encounter.
→ Among the growing searches: “2000s girl” (+235%), “90s vintage summer outfits” (+150%), and “pink mini skirt outfit” (+145%).
Orange Mega Chic
Orange, the trendy colour of 2023? To which we say yes!
Terracotta and more coppery shades will be the highlights of upcoming celebrations. Driven by Gen X and Millennials, this trend will mark major events.
It’s the colour of optimism, adventure, and creativity.
→ The most searched terms for this trend are: “burnt orange wedding theme” (+695%), “orange wedding dress” (+285%), and “terracotta bridesmaid dresses” (+230%).
