{"id":14476,"date":"2023-03-23T16:32:20","date_gmt":"2023-03-23T15:32:20","guid":{"rendered":"https:\/\/www.signature-com.com\/pinterest-trends-to-follow-in-2023\/"},"modified":"2024-08-01T15:06:55","modified_gmt":"2024-08-01T13:06:55","slug":"pinterest-trends-to-follow-in-2023","status":"publish","type":"post","link":"https:\/\/www.signature-com.com\/en\/pinterest-trends-to-follow-in-2023\/","title":{"rendered":"Pinterest: Trends to Follow in 2023!"},"content":{"rendered":"\n

In its 9th annual report, <\/em>\u2018Pinterest Predicts\u2019 <\/strong><\/em>reveals the megatrends of the year. So, what are the trends for this year? Follow the guideS* <\/em>\u2935\ufe0f<\/p>\n\n

\n\n

Today, users visit Pinterest<\/strong> for its vast array of visual and artistic references<\/strong>, to plan a future.<\/strong> In 2022, there were 2.8 million Pinterest users in France. Here at Signature, we\u2019re part of this community! We monitor trends, spark our creativity by exploring new colours and materials. Among our interests? \u2192Closely following retail innovations and consumer evolutions. <\/p>\n\n

Key Trends to Watch <\/p>\n\n

Creatotherapy<\/h2>\n\n
\"Pinterest<\/figure>\n\n

In recent years, talking about mental health has become more normalised, with people seeking alternatives to traditional therapy based on communicating. Art therapy, music therapy, and artistic journaling are more and more popular amongst Millennials and Gen Z. <\/p>\n\n

Here at Signature, we also cherish the art of words and love our pens<\/em> Hey<\/em> Pilot, Dupont, Posca, Caran d\u2019Ache!<\/em><\/p>\n\n

\u2192 The most searched terms in this theme are: \u201cart therapy journal\u201d<\/a> (+3755%), \u201cwriting therapy\u201d<\/a> (+1840%), and \u201cjournal therapy ideas\u201d<\/a> (+220%). <\/p>\n\n

Bicolore Be Cooler<\/h2>\n\n
\"Pinterest<\/figure>\n\n

Do you have two favourite colours? Don\u2019t choose just one. In 2023, Millennials and Gen Z are opting for bicolored hair. For Pinterest users, wearing unusual colours is a way to express personality and break free from constraints. Long live pink !<\/em><\/p>\n\n

\u2192 The most searched terms this year are: \u201cpink and lavender hair\u201d <\/a>(+345%) \u2013 Liza, our artistic director, has tried and approved , \u201cbrown to pink balayage\u201d<\/a> (+280%), and \u201cblack and blue braids\u201d<\/a> (+215%). <\/p>\n\n

\"Pinterest<\/figure>\n\n

Hipstoric<\/h2>\n\n

The home decor trend is about combining vintage finds with contemporary accessories. Dreaming of unique decor, Gen X and Baby Boomers reject mass production and reinterpret vintage pieces. The result? Antiques have never been so chic. <\/p>\n\n

Our Lifestyle branch is always here to support this blend of nostalgia with current urban culture. Address this trend in your content strategy. <\/p>\n\n

And what if 2023 was hipstoric? We are starting with our dear clients: HH, Mobalpa, Sits, XOOON, Antecimes, Pamplone! <\/p>\n\n

\u2192 The most searched terms on the platform are: \u201ceclectic vintage interior decor\u201d<\/a> (+850%), \u201cmixing old and modern furniture\u201d<\/a> (+530%), and \u201cmaximalist vintage decor\u201d<\/a> (+350%). <\/p>\n\n

Style Actually<\/h2>\n\n
\"Pinterest<\/figure>\n\n

The 2000s fashion has been en vogue for a while. Users are no longer just looking for a style; they want to embody that \u201cmain character energy\u201d that defined the era. <\/p>\n\n

In 2023, Millennials and Gen Z will go all out, inspired by 2000s rom-coms (which we love ). Slip dresses, bustiers, and cargo pants: get ready for a vibrant pop encounter. <\/p>\n\n

\u2192 Among the growing searches: \u201c2000s girl\u201d<\/a> (+235%), \u201c90s vintage summer outfits\u201d<\/a> (+150%), and \u201cpink mini skirt outfit\u201d<\/a> (+145%). <\/p>\n\n

Orange Mega Chic<\/h2>\n\n
\"Pinterest<\/figure>\n\n

Orange, the trendy colour of 2023? To which we say yes! <\/p>\n\n

Terracotta and more coppery shades will be the highlights of upcoming celebrations. Driven by Gen X and Millennials, this trend will mark major events. <\/p>\n\n

It\u2019s the colour of optimism, adventure, and creativity. <\/p>\n\n

\u2192 The most searched terms for this trend are: \u201cburnt orange wedding theme\u201d<\/a> (+695%), \u201corange wedding dress\u201d<\/a> (+285%), and \u201cterracotta bridesmaid dresses\u201d<\/a> (+230%).<\/p>\n","protected":false},"excerpt":{"rendered":"

In its 9th annual report, \u2018Pinterest Predicts\u2019 reveals the megatrends of the year. So, what are the trends for this year? Follow the guideS* \u2935\ufe0f Today, users visit Pinterest for its vast array of visual and artistic references, to plan a future. In 2022, there were 2.8 million Pinterest users in France. Here at Signature, we\u2019re part of this community! We monitor trends, spark our creativity by exploring new colours and materials. Among our interests? \u2192Closely following retail innovations and consumer evolutions. Key Trends to Watch Creatotherapy In recent years, talking about mental health has become more normalised, with people seeking alternatives to traditional therapy based on communicating. Art therapy, music therapy, and artistic journaling are more and more popular amongst Millennials and Gen Z. Here at Signature, we also cherish the art of words and love our pens Hey Pilot, Dupont, Posca, Caran d\u2019Ache! \u2192 The most searched terms in this theme are: \u201cart therapy journal\u201d (+3755%), \u201cwriting therapy\u201d (+1840%), and \u201cjournal therapy ideas\u201d (+220%). Bicolore Be Cooler Do you have two favourite colours? Don\u2019t choose just one. In 2023, Millennials and Gen Z are opting for bicolored hair. For Pinterest users, wearing unusual colours is a way to express personality and break free from constraints. Long live pink ! \u2192 The most searched terms this year are: \u201cpink and lavender hair\u201d (+345%) \u2013 Liza, our artistic director, has tried and approved , \u201cbrown to pink balayage\u201d (+280%), and \u201cblack and blue braids\u201d (+215%). Hipstoric The home decor trend is about combining vintage finds with contemporary accessories. Dreaming of unique decor, Gen X and Baby Boomers reject mass production and reinterpret vintage pieces. The result? Antiques have never been so chic. Our Lifestyle branch is always here to support this blend of nostalgia with current urban culture. Address this trend in your content strategy. And what if 2023 was hipstoric? We are starting with our dear clients: HH, Mobalpa, Sits, XOOON, Antecimes, Pamplone! \u2192 The most searched terms on the platform are: \u201ceclectic vintage interior decor\u201d (+850%), \u201cmixing old and modern furniture\u201d (+530%), and \u201cmaximalist vintage decor\u201d (+350%). Style Actually The 2000s fashion has been en vogue for a while. Users are no longer just looking for a style; they want to embody that \u201cmain character energy\u201d that defined the era. In 2023, Millennials and Gen Z will go all out, inspired by 2000s rom-coms (which we love ). Slip dresses, bustiers, and cargo pants: get ready for a vibrant pop encounter. \u2192 Among the growing searches: \u201c2000s girl\u201d (+235%), \u201c90s vintage summer outfits\u201d (+150%), and \u201cpink mini skirt outfit\u201d (+145%). Orange Mega Chic Orange, the trendy colour of 2023? To which we say yes! Terracotta and more coppery shades will be the highlights of upcoming celebrations. Driven by Gen X and Millennials, this trend will mark major events. It\u2019s the colour of optimism, adventure, and creativity. \u2192 The most searched terms for this trend are: \u201cburnt orange wedding theme\u201d (+695%), \u201corange wedding dress\u201d (+285%), and \u201cterracotta bridesmaid dresses\u201d (+230%).<\/p>\n","protected":false},"author":3,"featured_media":14248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[248,250,249,247,251,253,245,246,252,254,244],"class_list":["post-14476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-2023-en","tag-bicolore-en","tag-creatotherapy","tag-decoding","tag-hipstoric","tag-orange-en","tag-pinterest-en","tag-predictions-en","tag-style-actually","tag-terracotta-en","tag-trends"],"yoast_head":"\nPinterest: Trends to Follow in 2023! | Signature Communication - Agence de Communication Annecy \/ Gen\u00e8ve<\/title>\n<meta name=\"description\" content=\"In its 9th annual report, \u2018Pinterest Predicts\u2019 reveals the megatrends of the year. 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