{"id":14452,"date":"2023-11-08T18:08:41","date_gmt":"2023-11-08T17:08:41","guid":{"rendered":"https:\/\/www.signature-com.com\/on-your-marks-get-set-recycle\/"},"modified":"2024-08-02T12:42:26","modified_gmt":"2024-08-02T10:42:26","slug":"on-your-marks-get-set-recycle","status":"publish","type":"post","link":"https:\/\/www.signature-com.com\/en\/on-your-marks-get-set-recycle\/","title":{"rendered":"On your marks, get set, recycle !"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14452\" class=\"elementor elementor-14452 elementor-12724\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e880d41 elementor-section-boxed elementor-section-gap-beside-yes elementor-section-height-default elementor-section-height-default elementor-section-column-vertical-align-stretch\" data-id=\"4e880d41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48e0d7e0\" data-id=\"48e0d7e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-597d840c elementor-widget elementor-widget-text-editor\" data-id=\"597d840c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p> <\/p>\n\n<p>What if ecological transition was just a game ? At Signature, we love to have fun and enjoy ourselves, even with the most serious topics. Through the <a href=\"https:\/\/mapetiteplanete.org\/\">Ma Petite Plan\u00e8te<\/a> organisation, <strong>we embarked on a three-week adventure that combined fun, awareness, and collaboration.<\/strong> Here\u2019s the story!    <\/p>\n<p> <\/p>\n\n<h3>The Genesis of a Disruptive Project<\/h3>\n<p>Once upon a time, at the end of summer 2023, a CSR committee gathered in a former abbey in Annecy. Their mission: <strong>certify their communications<\/strong> agency in the mid-term. The goal? To improve the company\u2019s societal, economic, and environmental approach. Reflecting on communication jobs and imagining their future. <strong>But most importantly: to be recognised as super green<\/strong> in their works, events, and campaign recommendations. And why not inspire new personal habits among the S* Creatures.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ae772d elementor-widget elementor-widget-text-editor\" data-id=\"4ae772d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>First step :<\/strong> to know where we are going, we need to know where we come from. But where to start ? <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723a8b5 elementor-widget elementor-widget-text-editor\" data-id=\"723a8b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h3>Let the fun begin<\/h3>\n<p>Here comes Ma Petite Plan\u00e8te!<\/p>\n<ul>\n<li>\u267b\ufe0f An eco-friendly challenge to experience with colleagues, friends, family, classmates\u2026 <strong>We chose to participate as colleagues and invited one of our clients,<\/strong> <a href=\"https:\/\/www.mobiliscase.com\/\">Mobilis<\/a>, to join the adventure ! <\/li>\n<li>\u23f0 <strong>For 3 weeks<\/strong>, as it usually takes 21 days to establish new habits,<\/li>\n<li><strong> \u2705 a list of challenges<\/strong> to complete over varying periods (a one-shot, one week, 10 days, 3 weeks\u2026),<\/li>\n<li>\u26a1\ufe0f various action <strong>areas to explore<\/strong> (mobility, food, community\u2026)<\/li>\n<li>a <strong>reward system<\/strong> ranging from 1 to 10 points for each completed challenge.<\/li>\n<\/ul>\n<p><span style=\"color: #f08371;\"><strong><br>The goal?<\/strong> Make your league win by completing as many challenges as possible (but of course reflect and change your habits in the meantime ).<\/span><span style=\"color: #f08371;\"> <\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e6def elementor-widget elementor-widget-image\" data-id=\"67e6def\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/2.png\" class=\"attachment-full size-full wp-image-14354\" alt=\"\" srcset=\"https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/2.png 1200w, https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/2-300x158.png 300w, https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/2-1024x538.png 1024w, https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/2-768x403.png 768w, https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/2-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de258a elementor-widget elementor-widget-text-editor\" data-id=\"9de258a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p> <\/p>\n<p><strong>After 3 weeks<\/strong>, we picked up dozens (or rather hundreds) of cigarette butts near the agency, ate raw foods, consumed local and seasonal foods, carpooled with colleagues, made toothpaste, insect houses, bulk bags, relieved our clouds, stopped using the elevator, thought about the impact of our professions for more responsible communication\u2026 In short, we jumped headfirst into the adventure, full of wins, learnings, and losses.<\/p>\n<p><strong><span style=\"color: #f08371;\">We share the highlights of these 3 weeks in the video below<\/span><\/strong><\/p>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e95af3 elementor-widget elementor-widget-video\" data-id=\"9e95af3\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/MPP-SIGNATURE-8.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da282d9 elementor-widget elementor-widget-text-editor\" data-id=\"da282d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3> <\/h3>\n<h3>Keys to Success<\/h3>\n<p><strong><span style=\"color: #f08371;\">#1 To have fun :<\/span><\/strong> That\u2019s the core aim of a game.<br><strong><span style=\"color: #f08371;\">#2 To not put too much pressure on yourself :<\/span><\/strong> Nobody\u2019s perfect! No judgement on how others do it, whether better or worse. We leverage collective strength and aim high and far\u2026 to infinity and beyond!  <br><strong><span style=\"color: #f08371;\">#3 Know your strengths and weaknesses : <\/span><\/strong>Some challenges are not accessible to everyone (e.g., only travelling by bike). We therefore use the communicating vessels concept and focus our efforts on other more approachable challenges based on your lifestyle. Let\u2019s be proactive and find new solutions.  <\/p>\n<p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6b999 elementor-widget elementor-widget-image\" data-id=\"ff6b999\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/3.png\" class=\"attachment-full size-full wp-image-14355\" alt=\"\" srcset=\"https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/3.png 1200w, https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/3-300x158.png 300w, https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/3-1024x538.png 1024w, https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/3-768x403.png 768w, https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/3-18x9.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-719dd87 elementor-widget elementor-widget-text-editor\" data-id=\"719dd87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3> <\/h3>\n<h3>The Outcome<\/h3>\n<p>After three weeks of challenges and an intense final lap, it\u2019s time to review&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b717ac1 elementor-widget elementor-widget-text-editor\" data-id=\"b717ac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p><em>\u201cHonestly, it was easier than I thought,\u201d \u201cWell, I still have a long way to go,\u201d \u201cI didn\u2019t realise that by doing this, I was acting for the planet, and it\u2019s so easy,\u201d \u201cIt wasn\u2019t really a challenge for me, it\u2019s already a habit.\u201d<\/em><\/p>\n<\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab6dd3 elementor-widget elementor-widget-text-editor\" data-id=\"2ab6dd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8230;\nAutant de retours partag\u00e9s autour d\u2019un th\u00e9 en vrac (le th\u00e9 en sachet \u00e7a fait des d\u00e9chets) \u00e0 l\u2019espace d\u00e9tente.\nParce que oui, c\u2019est en toute d\u00e9tente que nous avons tous r\u00e9alis\u00e9 ces challenges, que nous avons bouscul\u00e9 certaines (mauvaises) habitudes, que nous nous sommes questionn\u00e9s, que nous avons appris.  <\/p>\n<p>An initiative that places <strong>the company and its actors at the heart of the ecological transition<\/strong>, capable, no matter the scale, of playing a key role in promoting environmentally friendly practices. <strong>All while strengthening corporate culture and team cohesion. <\/strong>Huge Thank You to Ma Petite Plan\u00e8te for this wonderful idea, and we\u2019ll see you in the next stage:<strong><a href=\"https:\/\/www.fresquedunumerique.org\/\"> the digital collage on December 18th!<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What if ecological transition was just a game ? At Signature, we love to have fun and enjoy ourselves, even with the most serious topics. Through the Ma Petite Plan\u00e8te organisation, we embarked on a three-week adventure that combined fun, awareness, and collaboration. Here\u2019s the story! The Genesis of a Disruptive Project Once upon a time, at the end of summer 2023, a CSR committee gathered in a former abbey in Annecy. Their mission: certify their communications agency in the mid-term. The goal? To improve the company\u2019s societal, economic, and environmental approach. Reflecting on communication jobs and imagining their future. But most importantly: to be recognised as super green in their works, events, and campaign recommendations. And why not inspire new personal habits among the S* Creatures. First step : to know where we are going, we need to know where we come from. But where to start ? Let the fun begin Here comes Ma Petite Plan\u00e8te! \u267b\ufe0f An eco-friendly challenge to experience with colleagues, friends, family, classmates\u2026 We chose to participate as colleagues and invited one of our clients, Mobilis, to join the adventure ! \u23f0 For 3 weeks, as it usually takes 21 days to establish new habits, \u2705 a list of challenges to complete over varying periods (a one-shot, one week, 10 days, 3 weeks\u2026), \u26a1\ufe0f various action areas to explore (mobility, food, community\u2026) a reward system ranging from 1 to 10 points for each completed challenge. The goal? Make your league win by completing as many challenges as possible (but of course reflect and change your habits in the meantime ). After 3 weeks, we picked up dozens (or rather hundreds) of cigarette butts near the agency, ate raw foods, consumed local and seasonal foods, carpooled with colleagues, made toothpaste, insect houses, bulk bags, relieved our clouds, stopped using the elevator, thought about the impact of our professions for more responsible communication\u2026 In short, we jumped headfirst into the adventure, full of wins, learnings, and losses. We share the highlights of these 3 weeks in the video below https:\/\/www.signature-com.com\/wp-content\/uploads\/2023\/11\/MPP-SIGNATURE-8.mp4 Keys to Success #1 To have fun : That\u2019s the core aim of a game.#2 To not put too much pressure on yourself : Nobody\u2019s perfect! No judgement on how others do it, whether better or worse. We leverage collective strength and aim high and far\u2026 to infinity and beyond! #3 Know your strengths and weaknesses : Some challenges are not accessible to everyone (e.g., only travelling by bike). We therefore use the communicating vessels concept and focus our efforts on other more approachable challenges based on your lifestyle. Let\u2019s be proactive and find new solutions. The Outcome After three weeks of challenges and an intense final lap, it\u2019s time to review&#8230; \u201cHonestly, it was easier than I thought,\u201d \u201cWell, I still have a long way to go,\u201d \u201cI didn\u2019t realise that by doing this, I was acting for the planet, and it\u2019s so easy,\u201d \u201cIt wasn\u2019t really a challenge for me, it\u2019s already a habit.\u201d &#8230; Autant de retours partag\u00e9s autour d\u2019un th\u00e9 en vrac (le th\u00e9 en sachet \u00e7a fait des d\u00e9chets) \u00e0 l\u2019espace d\u00e9tente. Parce que oui, c\u2019est en toute d\u00e9tente que nous avons tous r\u00e9alis\u00e9 ces challenges, que nous avons bouscul\u00e9 certaines (mauvaises) habitudes, que nous nous sommes questionn\u00e9s, que nous avons appris. An initiative that places the company and its actors at the heart of the ecological transition, capable, no matter the scale, of playing a key role in promoting environmentally friendly practices. All while strengthening corporate culture and team cohesion. Huge Thank You to Ma Petite Plan\u00e8te for this wonderful idea, and we\u2019ll see you in the next stage: the digital collage on December 18th!<\/p>\n","protected":false},"author":3,"featured_media":14353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[232,236,237],"class_list":["post-14452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-communication-agency","tag-csr","tag-responsible-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On your marks, get set, recycle !<\/title>\n<meta name=\"description\" content=\"What if ecological transition was just a game ? 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